Has social media peaked?

Social media has been on an almost vertical trajectory for the past 5 years…booming faster than most people can keep up with it.  But many social media sites are experiencing slowing or flat user growth.  And companies can no longer rely on ‘organic’ social media engagement.  Paid posts are almost always required when attempting to reach customers via these channels. Does that mean that you … Continue reading Has social media peaked?

Pinterest is hot, but…

If you pay any attention to social media, you have heard of Pinterest.  It is the hottest new site for sharing with your friends.  The concept is fairly simple.  You can create ‘boards’ that are akin to physical bulletin boards.  On each board, you can post ‘pins’ which can consist of photos or links to websites. Great!  But does your small business need to have … Continue reading Pinterest is hot, but…