If you pay any attention to social media, you have heard of Pinterest. It is the hottest new site for sharing with your friends. The concept is fairly simple. You can create ‘boards’ that are akin to physical bulletin boards. On each board, you can post ‘pins’ which can consist of photos or links to websites.
Great! But does your small business need to have a presence on this hot website? That depends. There are a number of reasons that you should consider this:
- Your business relies heavily on ecommerce. Research has shown that referrals from Pinterest lead to larger checkout orders than other social media sites. If you are trying to drive people to your website to sell products, make sure that you have nice, clear photos for your pins.
- Your business customers fit the Pinterest user profile. 67% of users are under the age of 40. 54% of women aged 34-55 are on Pinterest—35% of them have a household income over $100K. Male monthly users have grown 120% this year.
- You want to know what your customers are looking for. Pinterest can help inform you of emerging trends as users tend to pin items that they are thinking about purchasing.
There are a lot of benefits to marketing on Pinterest, but only if it is a fit for your business.