Social media has been on an almost vertical trajectory for the past 5 years…booming faster than most people can keep up with it. But many social media sites are experiencing slowing or flat user growth. And companies can no longer rely on ‘organic’ social media engagement. Paid posts are almost always required when attempting to reach customers via these channels.
Does that mean that you should not utilize social media as part of your marketing strategy?
For small businesses that have a very targeted customer base or have a retail location that they are looking to promote, social media is still a good option. The caveat is that you need to be dedicated to keeping up with it. If you have a strong, loyal following that is willing to help share your content, it is even better. After all, it is social media!
However, social media should not be your only channel for communicating with your current and potential customers. It should be part of an integrated marketing approach that fits your business’s needs.
And you also need to keep up with social media trends. What are the latest features on Facebook Pages? Is there a social media site that caters to your typical customer? If you need help figuring it all out, contact me.