Does Domino’s DXP give it a competitive advantage?

Have you see the commercials about the new car that Domino’s Pizza is rolling out?  Yes, I said a car.  By a pizza company. This is not a car you can buy, it is one that their delivery people will be using. They have dubbed it the DXP.


What is so special about this car?  Well, as their website explains, there is a built in warming oven that keeps your pizza hot.  And a built in cooler that keeps you drinks cold.

So this week’s Marketing Question of the Week is “Does Domino’s DXP give it a competitive advantage?”


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