Does Domino’s DXP give it a competitive advantage?

Have you see the commercials about the new car that Domino’s Pizza is rolling out?  Yes, I said a car.  By a pizza company. This is not a car you can buy, it is one that their delivery people will be using. They have dubbed it the DXP.

dominos-dxp-front-876

What is so special about this car?  Well, as their website explains, there is a built in warming oven that keeps your pizza hot.  And a built in cooler that keeps you drinks cold.

So this week’s Marketing Question of the Week is “Does Domino’s DXP give it a competitive advantage?”

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