As humans, we are unique beings. We have a brain and a heart. We have emotions and feelings.
We use our senses to help us make decisions about a person when we meet them. What do they look like? Are they dressed nicely or are they disheveled? Do they smile? How hard do they shake your hand? Do they look you in the eye?
We use past experiences. Do they remind you of someone else that you had a good or bad experience with? Do they work for a company you like or one that you don’t?
We use other information. In what context are you meeting them? Did someone else give you a heads up about this person?
We use all of this data to make a determination about another person. And it is the same with businesses. Our audience uses all of these things to make a determination about whether to do business with companies. What will they think of you? Think of your business ‘courting’ new customers.
- What is your appearance? Is your website neat and user-friendly? Or is it sloppy and loud?
- How do you sound? Do you use colloquialisms in your marketing? Or do you sound like a legal contract?
- Do you look people in the eye? Do you meet people where they are? Or do you come at them from an angle?
- How hard do you shake their hand? Are you ‘in their face’? Or are you more subtle?
- Do you smile? Is your marketing light and welcoming? Or dark and off-putting?
- Did a friend tell your customer target about you? Do you know who your company’s advocates are? And are you engaging with them?
These are all things you need to think about when you are creating your marketing. And it is ok to get a second opinion. We all get tunnel vision about our own businesses and our own work.
If you are looking for that second opinion, contact me to learn how I can help.