We tend to get stuck in the same routines, using the same tactics, formats, and channels. I am starting a series that will showcase examples of types of content that you might want to consider adding into your marketing mix.

This month, let’s focus on quizzes. They can be fun, educational, or functional. They also serve a dual purpose. Not only are they a good engagement tool, they provide you with information about your audience. Some examples of quizzes include:

• Ask your audience to choose from a list of possible challenges to accomplishing a task.
• Have your audience choose from 3 – 4 icons to identify their favorite item.
• Take people through a personality quiz to determine which of your products would be best for them.
• People love to show off their knowledge. Let them tell you how smart they are on a particular topic through a series of fun questions.

TIPS

• Be clear that you are collecting their answers for marketing purposes.
• Don’t have too many questions in your quiz. If it is too long, your audience will check out without completing it.
• Make sure you have a call-to-action at the end of the quiz that takes your customer closer to a product purchase.
• Provide people a way to share their results!

Check out these examples below 👇

Red Lobster created a quiz that encouraged users to discover their “Endless Shrimp flavor” and shared it on social media. This was visually appealing (and mouthwatering if you like shrimp) and fun for people to take.

People who are passionate about a topic usually want to show how much they know about that topic. The Chicago Bulls created a fun quiz where people could test their trivia knowledge about the team. The results were shared after answering each question and users could see if they were correct.

Beauty subscription brand Birchbox created a quiz where their audience could answer questions to find their makeup brand spirit animal. After the quiz was completed, Birchbox would recommend makeup for the user based on their answers.