You may wonder how you can use content marketing – which is meant to be more informative than sales-focused – during the more sales-focused time of the year. In fact, the holidays are a great time to share content that helps people celebrate the season. And you don’t need to wait until December to start sharing holiday-themed informational content. People this time of year are stressed about getting ready for parties, buying gifts, being with family, the weather – all kinds of things. You can endear yourself to your audience by providing content that will help them ease their stress. This could include things such as:
- Ways to organize a home get together
- Lists of gift ideas
- Techniques to create calm
- Money saving tips
- Ways to show gratitude
Now that you have some ideas to start your planning, here are some tips for your strategy:
- Start planning now! Decide what kind of content you want to create around the holidays (e.g., recipes, gift guides, DIY projects), then brainstorm ideas.
- Create a calendar of events to help you plan your content strategy. Space your content out and make sure that your content formats are appropriate for the channel you are using and the preferences of your audiences on those channels.
- Use social media to spread the word about your content. Share links to your posts on Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc. You don’t have to share every post on every channel. The content should be appropriate for the channel.
- Don’t forget to add a call to action at the end of each post. What do you want people to do after reading or watching what you have posted? Visit your website? Tell a friend? Your calls to action should be determined when you set your goals.
- Make sure your web content is optimized for search engines. With Google’s new Helpful Content Update, they are putting more emphasis on content that is helpful for the people visiting your site. Write for humans, not robots.
- Include images in your web content. Images make your blog posts more visually appealing and engaging. And be sure to include Alt Text on your images for accessibility compliance.
- Write compelling headlines. Headlines are the first thing visitors read when they land on your page. If your headline isn’t compelling enough, readers may leave your site without getting the information you want to share.
What helpful content do you plan on sharing with your audience this holiday season? Leave a comment below or tag me on social media @hijinxmarketing with your answer.
*Note: the first draft of this article was created using Frase.io AI content generator. If you are interested in the new frontier of using AI for content generation, give it a try!