There are so many great marketing books available right now. My bookshelf is getting full. Here are some of the marketing books I love right now (in no particular order).
In this update of her best-selling first edition, Ann Handley expands on this practical guide to writing better content in the digital age. There are so many great tips in this book and it is formatted in such a way that it is easy to digest and easy to find what you are looking for. This is one of those books that you keep close at hand because you will constantly be referring back to it. I have highlighted and tabbed content from the beginning to end of this book.
You can’t work in in marketing right now without being inundated with articles and information about AI. In this book, Paul Roetzer and Mike Kaput lay the foundation for anyone who works in marketing, because AI will affect all of us. They review how AI will affect various aspects of our roles from advertising to analytics to social media. They even review how to choose the right AI vendors. As this field is moving so fast, I also encourage you to visit their website for more information.
If you have followed me for some time, you know that I have a passion for psychology in marketing. Which is why I love this book. Nancy goes into many audience behaviors that content marketers need to be familiar with such as the human need for control, how to use loyalty and reciprocity, and how labeling can have an impact on audience behavior. There are also many case studies and watch-outs in here that make it well worth a read.
In this update of the first edition of Epic Content Marketing, Joe Pulizzi and Brian Piper provide a comprehensive overview of content marketing strategy, how to build communities, and how to work in a changing digital world. They also include interviews with several content marketing leaders in different industries to find out how they are managing their content marketing programs. This book has a ton of resources throughout it for reference.
The 6th edition of this popular content marketing book was published in October. The reason I love this book is because it is chock full of helpful and actionable tips and tricks. As with Everybody Writes, the format of this book makes it easy to digest and refer back to for any topic it covers. This is another book that I have written in, highlighted, and tabbed. This book is very visual, which is another plus in my opinion. One of the quotes from the book speaks directly to this point, “In a desert of text, images are water. Give your readers a drink!”
I would be remiss to complete this list without a few other content marketing books that have been valuable to me recently. These include The Content Fuel Framework and Prove It, both by Melanie Deziel; Talk Triggers by Jay Baer; The 1-Page Marketing Plan by Allan Dib; and F#ck Content Marketing by Randy Frisch.
In addition to these great books, I would love for you will check out my book, The Content Puzzle…and the Missing Piece.
I hope that you found this list helpful. Is there something that you are reading that I missed? Let me know in the comments.