This month’s content format to try are polls. I love any content format that can serve multiple purposes. In this case, depending on where you put a poll (your own website, social media), you can capture your audiences attention as well as learn something about them. Here are some tips for creating polls:

• Choose a topic that your audience will want to give their opinion on. It could be fun or functional, but it needs to be something that people will actually want to answer.
• Keep it short. Don’t include too many questions or too many responses. Polls should be quick and easy to understand.
• Use visuals when possible. You may not be able to do this on social media, but on your owned properties (like your website), you can make it visually appealing.
• Give them the responses. Most people will want to see how their response compares to other people. After they reply, make sure you give them the current results of the poll.

Here are a couple examples of polls: