What are you doing to ensure customer loyalty?

I was driving on the interstate the other day when I passed two service vans for the same company – A Perfect Climate. I happened to notice that both vans had Riley Hospital license plates. I thought to myself “That company supports Riley Hospital, which makes me want to support them!”  About a mile down the road, I noticed another company’s service vehicle and the … Continue reading What are you doing to ensure customer loyalty?

4 Simple Ways to Increase Your SEO

As a small business owner, SEO may not be a term that you are completely familiar with. You may have heard it mentioned by your web developer or read about it in conversations about marketing. But what is it and how can you get better at it? In the most basic terms, SEO is a methodology of strategies, techniques and tactics used to increase the amount … Continue reading 4 Simple Ways to Increase Your SEO

Feeding the Social Media Beast

Using social media is easy, right? Just set up a Facebook page or Twitter account and start posting. Sounds easy. Unfortunately, for businesses, it is not. “Doing” social media is one thing. Being good at social media is another. Consider this: on most days there are more than 1,000 job postings on monster.com with ‘social media’ in the title. That means that companies are willing … Continue reading Feeding the Social Media Beast

5 Ways to Repurpose Your Best Content

Whether you have a large marketing team and create a lot of content or a single person who does all of the work and has to prioritize content creation, there are several ways that you can use all of that great content in new ways. Be sure that the content you choose to repurpose is evergreen (timeless) and was well-received the first time your shared … Continue reading 5 Ways to Repurpose Your Best Content

Grow and retain customers through community involvement

One of the best ways to ensure customer loyalty and gain new customers is to ‘do unto others.’ People respect companies that support their local communities. It shows that an organization, big or small, is comprised of people that have a vested interest in the areas where they do business – and the people who live in those areas. Whether you are helping clean up … Continue reading Grow and retain customers through community involvement