Feeding the Social Media Beast

Using social media is easy, right? Just set up a Facebook page or Twitter account and start posting. Sounds easy. Unfortunately, for businesses, it is not. “Doing” social media is one thing. Being good at social media is another. Consider this: on most days there are more than 1,000 job postings on monster.com with ‘social media’ in the title. That means that companies are willing … Continue reading Feeding the Social Media Beast

5 Ways to Repurpose Your Best Content

Whether you have a large marketing team and create a lot of content or a single person who does all of the work and has to prioritize content creation, there are several ways that you can use all of that great content in new ways. Be sure that the content you choose to repurpose is evergreen (timeless) and was well-received the first time your shared … Continue reading 5 Ways to Repurpose Your Best Content

Grow and retain customers through community involvement

One of the best ways to ensure customer loyalty and gain new customers is to ‘do unto others.’ People respect companies that support their local communities. It shows that an organization, big or small, is comprised of people that have a vested interest in the areas where they do business – and the people who live in those areas. Whether you are helping clean up … Continue reading Grow and retain customers through community involvement

5 Ways to Create Authentic Content

There has been a major shift in marketing in the last several years from ‘selling’ to ‘telling’. Consumers have become more savvy and are no longer keen to traditional marketing tactics. One of the ways to reach your customers is to be real…authentic. How do you do it? Leave your body. Figuratively, at least. You are the subject matter expert for your business, but that … Continue reading 5 Ways to Create Authentic Content

Here a bot, there a bot

One of the newest tools to invade digital marketing is bots. The platform that is making the most use this new tool is Facebook with their Messenger mobile app. Haven’t heard of bots? Bots are a type of algorithm that are powered by AI (artificial intelligence). Developers can create bots to perform any number of tasks – from quizzes to news feeds to placing orders … Continue reading Here a bot, there a bot