Feeding the Social Media Beast

Using social media is easy, right? Just set up a Facebook page or Twitter account and start posting. Sounds easy. Unfortunately, for businesses, it is not. “Doing” social media is one thing. Being good at social media is another. Consider this: on most days there are more than 1,000 job postings on monster.com with ‘social media’ in the title. That means that companies are willing … Continue reading Feeding the Social Media Beast

Has social media peaked?

Social media has been on an almost vertical trajectory for the past 5 years…booming faster than most people can keep up with it.  But many social media sites are experiencing slowing or flat user growth.  And companies can no longer rely on ‘organic’ social media engagement.  Paid posts are almost always required when attempting to reach customers via these channels. Does that mean that you … Continue reading Has social media peaked?