How do you define your audience?

Depending on your business, the audience that you should be targeting might not be your actual customers. It could be the people who influence the purchasing behaviors of your customers. And your audience pool may not be as big as you think.  For small businesses, it is prudent to focus on the people that will provide you with the most value for your investment in … Continue reading How do you define your audience?

Does Domino’s DXP give it a competitive advantage?

Have you see the commercials about the new car that Domino’s Pizza is rolling out?  Yes, I said a car.  By a pizza company. This is not a car you can buy, it is one that their delivery people will be using. They have dubbed it the DXP. What is so special about this car?  Well, as their website explains, there is a built in … Continue reading Does Domino’s DXP give it a competitive advantage?