When it comes to customer loyalty programs, there are two schools of thought. Continue reading Loyalty programs: Good customer service or necessary evil?
Depending on your business, the audience that you should be targeting might not be your actual customers. It could be the people who influence the purchasing behaviors of your customers. And your audience pool may not be as big as you think. For small businesses, it is prudent to focus on the people that will provide you with the most value for your investment in … Continue reading How do you define your audience?