Yes, there are such things as bad goals. How can that be? Take these two examples: Goal 1: Increase sales of my widgets. Goal 2: Increase sales of my widgets by 20% by the end of the year. Can you tell which one is a good goal and which one is a bad goal? OfContinue reading “Good goals vs bad goals”
Have you thought about using Pinterest in your marketing? Here is why you should consider it.
When it comes to customer loyalty programs, there are two schools of thought.
Depending on your business, the audience that you should be targeting might not be your actual customers. It could be the people who influence the purchasing behaviors of your customers. And your audience pool may not be as big as you think. For small businesses, it is prudent to focus on the people that willContinue reading “How do you define your audience?”