Data Rules the World (but not the way you think it does)

As humans, we are unique beings. We have a brain and a heart. We have emotions and feelings. We use our senses to help us make decisions about a person when we meet them. What do they look like? Are they dressed nicely or are they disheveled? Do they smile? How hard do they shakeContinue reading “Data Rules the World (but not the way you think it does)”

5 Ways to make Every Piece of Content Count

These days we are all moving a million miles an hour. For small business owners, you don’t have time to worry about creating a ton of content to feed your various marketing channels. Between social media, your website, possible newspaper or magazine ads…it can be a full-time job. And if you don’t have a full-timeContinue reading “5 Ways to make Every Piece of Content Count”

What are you doing to ensure customer loyalty?

I was driving on the interstate the other day when I passed two service vans for the same company – A Perfect Climate. I happened to notice that both vans had Riley Hospital license plates. I thought to myself “That company supports Riley Hospital, which makes me want to support them!”  About a mile downContinue reading “What are you doing to ensure customer loyalty?”

4 Simple Ways to Increase Your SEO

As a small business owner, SEO may not be a term that you are completely familiar with. You may have heard it mentioned by your web developer or read about it in conversations about marketing. But what is it and how can you get better at it? In the most basic terms, SEO is a methodologyContinue reading “4 Simple Ways to Increase Your SEO”

Feeding the Social Media Beast

Using social media is easy, right? Just set up a Facebook page or Twitter account and start posting. Sounds easy. Unfortunately, for businesses, it is not. “Doing” social media is one thing. Being good at social media is another. Consider this: on most days there are more than 1,000 job postings on monster.com with ‘socialContinue reading “Feeding the Social Media Beast”

5 Ways to Repurpose Your Best Content

Whether you have a large marketing team and create a lot of content or a single person who does all of the work and has to prioritize content creation, there are several ways that you can use all of that great content in new ways. Be sure that the content you choose to repurpose isContinue reading “5 Ways to Repurpose Your Best Content”

Grow and retain customers through community involvement

One of the best ways to ensure customer loyalty and gain new customers is to ‘do unto others.’ People respect companies that support their local communities. It shows that an organization, big or small, is comprised of people that have a vested interest in the areas where they do business – and the people whoContinue reading “Grow and retain customers through community involvement”

5 Ways to Create Authentic Content

There has been a major shift in marketing in the last several years from ‘selling’ to ‘telling’. Consumers have become more savvy and are no longer keen to traditional marketing tactics. One of the ways to reach your customers is to be real…authentic. How do you do it? Leave your body. Figuratively, at least. YouContinue reading “5 Ways to Create Authentic Content”