One of the best ways to ensure customer loyalty and gain new customers is to ‘do unto others.’ People respect companies that support their local communities. It shows that an organization, big or small, is comprised of people that have a vested interest in the areas where they do business – and the people who live in those areas. Whether you are helping clean up … Continue reading Grow and retain customers through community involvement
When it comes to customer loyalty programs, there are two schools of thought. Continue reading Loyalty programs: Good customer service or necessary evil?
According to Forbes1, the most valuable brands in the world are: Are there any that you don’t recognize? I doubt it. What makes these brands so valuable? There are a number of variables that go into strong brands. Consistency – No matter whether you are looking at a product package, their social media account or a television ad, these brands will have a similar look … Continue reading What does your brand say about you?