I was driving on the interstate the other day when I passed two service vans for the same company – A Perfect Climate. I happened to notice that both vans had Riley Hospital license plates. I thought to myself “That company supports Riley Hospital, which makes me want to support them!” About a mile down the road, I noticed another company’s service vehicle and the … Continue reading What are you doing to ensure customer loyalty?
As a small business owner, SEO may not be a term that you are completely familiar with. You may have heard it mentioned by your web developer or read about it in conversations about marketing. But what is it and how can you get better at it? In the most basic terms, SEO is a methodology of strategies, techniques and tactics used to increase the amount … Continue reading 4 Simple Ways to Increase Your SEO
Whether you have a large marketing team and create a lot of content or a single person who does all of the work and has to prioritize content creation, there are several ways that you can use all of that great content in new ways. Be sure that the content you choose to repurpose is evergreen (timeless) and was well-received the first time your shared … Continue reading 5 Ways to Repurpose Your Best Content
When it comes to customer loyalty programs, there are two schools of thought. Continue reading Loyalty programs: Good customer service or necessary evil?
It’s a new year and for many people that means a fresh start. That could mean resolving to lose weight (we’ve all been there, right?) or stopping a bad habit. That is great for individuals, but what about for your business? There is no better time to plan a fresh start that could help you grow your business in 2017 and beyond. But for many … Continue reading What is your excuse?
There has been a major shift in marketing in the last several years from ‘selling’ to ‘telling’. Consumers have become more savvy and are no longer keen to traditional marketing tactics. One of the ways to reach your customers is to be real…authentic. How do you do it? Leave your body. Figuratively, at least. You are the subject matter expert for your business, but that … Continue reading 5 Ways to Create Authentic Content
As 2015 comes to a close, there are several lessons that can be learned from large companies who stumbled in their marketing. Continue reading What did 2015 teach us?