Marketing Best Practices

5 Ways to make Every Piece of Content Count

These days we are all moving a million miles an hour. For small business owners, you don’t have time to worry about creating a ton of content to feed your various marketing channels. Between social media, your website, possible newspaper or magazine ads…it can be a full-time job. And if you don’t have a full-timeContinue reading “5 Ways to make Every Piece of Content Count”

What are you doing to ensure customer loyalty?

I was driving on the interstate the other day when I passed two service vans for the same company – A Perfect Climate. I happened to notice that both vans had Riley Hospital license plates. I thought to myself “That company supports Riley Hospital, which makes me want to support them!” About a mile downContinue reading “What are you doing to ensure customer loyalty?”

4 Simple Ways to Increase Your SEO

As a small business owner, SEO may not be a term that you are completely familiar with. You may have heard it mentioned by your web developer or read about it in conversations about marketing. But what is it and how can you get better at it? In the most basic terms, SEO is a methodologyContinue reading “4 Simple Ways to Increase Your SEO”

5 Ways to Repurpose Your Best Content

Whether you have a large marketing team and create a lot of content or a single person who does all of the work and has to prioritize content creation, there are several ways that you can use all of that great content in new ways. Be sure that the content you choose to repurpose isContinue reading “5 Ways to Repurpose Your Best Content”

Loyalty programs: Good customer service or necessary evil?

When it comes to customer loyalty programs, there are two schools of thought.

What is your excuse?

It’s a new year and for many people that means a fresh start. That could mean resolving to lose weight (we’ve all been there, right?) or stopping a bad habit. That is great for individuals, but what about for your business? There is no better time to plan a fresh start that could help youContinue reading “What is your excuse?”

5 Ways to Create Authentic Content

There has been a major shift in marketing in the last several years from ‘selling’ to ‘telling’. Consumers have become more savvy and are no longer keen to traditional marketing tactics. One of the ways to reach your customers is to be real…authentic. How do you do it? Leave your body. Figuratively, at least. YouContinue reading “5 Ways to Create Authentic Content”