Grow and retain customers through community involvement

One of the best ways to ensure customer loyalty and gain new customers is to ‘do unto others.’ People respect companies that support their local communities. It shows that an organization, big or small, is comprised of people that have a vested interest in the areas where they do business – and the people who live in those areas. Whether you are helping clean up … Continue reading Grow and retain customers through community involvement

How do you define your audience?

Depending on your business, the audience that you should be targeting might not be your actual customers. It could be the people who influence the purchasing behaviors of your customers. And your audience pool may not be as big as you think.  For small businesses, it is prudent to focus on the people that will provide you with the most value for your investment in … Continue reading How do you define your audience?