Here a bot, there a bot

One of the newest tools to invade digital marketing is bots. The platform that is making the most use this new tool is Facebook with their Messenger mobile app. Haven’t heard of bots? Bots are a type of algorithm that are powered by AI (artificial intelligence). Developers can create bots to perform any number of tasks – from quizzes to news feeds to placing orders … Continue reading Here a bot, there a bot

Questions to ask your web design firm

Anybody these days can design a website using tools that are freely available. But do you really want your nephew David creating your website? The website for your business that you pour your heart and soul into? I think the answer is No. Before you decide on a web design firm here are some questions that you should ask during the interview process: What is … Continue reading Questions to ask your web design firm

Would you use a service to match your needs with an agency?

There is a new company – Agency Geek – that is looking to match your needs for marketing services with just the right agency.  Consider it a matchmaking service for your company.  Forget creating and sending out RFPs, just enter your information and Agency Geek’s 100-point algorithm will match you with just the right agency. Whether you are looking for a good PR firm, a … Continue reading Would you use a service to match your needs with an agency?

Pinterest is hot, but…

If you pay any attention to social media, you have heard of Pinterest.  It is the hottest new site for sharing with your friends.  The concept is fairly simple.  You can create ‘boards’ that are akin to physical bulletin boards.  On each board, you can post ‘pins’ which can consist of photos or links to websites. Great!  But does your small business need to have … Continue reading Pinterest is hot, but…