5 Ways to Create Authentic Content

There has been a major shift in marketing in the last several years from ‘selling’ to ‘telling’. Consumers have become more savvy and are no longer keen to traditional marketing tactics. One of the ways to reach your customers is to be real…authentic. How do you do it? Leave your body. Figuratively, at least. YouContinue reading “5 Ways to Create Authentic Content”

Questions to ask your web design firm

Anybody these days can design a website using tools that are freely available. But do you really want your nephew David creating your website? The website for your business that you pour your heart and soul into? I think the answer is No. Before you decide on a web design firm here are some questionsContinue reading “Questions to ask your web design firm”

How do you define your audience?

Depending on your business, the audience that you should be targeting might not be your actual customers. It could be the people who influence the purchasing behaviors of your customers. And your audience pool may not be as big as you think.  For small businesses, it is prudent to focus on the people that willContinue reading “How do you define your audience?”

Would you use a service to match your needs with an agency?

There is a new company – Agency Geek – that is looking to match your needs for marketing services with just the right agency.  Consider it a matchmaking service for your company.  Forget creating and sending out RFPs, just enter your information and Agency Geek’s 100-point algorithm will match you with just the right agency.Continue reading “Would you use a service to match your needs with an agency?”

Does Domino’s DXP give it a competitive advantage?

Have you see the commercials about the new car that Domino’s Pizza is rolling out?  Yes, I said a car.  By a pizza company. This is not a car you can buy, it is one that their delivery people will be using. They have dubbed it the DXP. What is so special about this car? Continue reading “Does Domino’s DXP give it a competitive advantage?”

Has social media peaked?

Social media has been on an almost vertical trajectory for the past 5 years…booming faster than most people can keep up with it.  But many social media sites are experiencing slowing or flat user growth.  And companies can no longer rely on ‘organic’ social media engagement.  Paid posts are almost always required when attempting toContinue reading “Has social media peaked?”

Pinterest is hot, but…

If you pay any attention to social media, you have heard of Pinterest.  It is the hottest new site for sharing with your friends.  The concept is fairly simple.  You can create ‘boards’ that are akin to physical bulletin boards.  On each board, you can post ‘pins’ which can consist of photos or links toContinue reading “Pinterest is hot, but…”