5 Ways to Create Authentic Content

There has been a major shift in marketing in the last several years from ‘selling’ to ‘telling’. Consumers have become more savvy and are no longer keen to traditional marketing tactics. One of the ways to reach your customers is to be real…authentic. How do you do it? Leave your body. Figuratively, at least. You are the subject matter expert for your business, but that … Continue reading 5 Ways to Create Authentic Content

Here a bot, there a bot

One of the newest tools to invade digital marketing is bots. The platform that is making the most use this new tool is Facebook with their Messenger mobile app. Haven’t heard of bots? Bots are a type of algorithm that are powered by AI (artificial intelligence). Developers can create bots to perform any number of tasks – from quizzes to news feeds to placing orders … Continue reading Here a bot, there a bot

Questions to ask your web design firm

Anybody these days can design a website using tools that are freely available. But do you really want your nephew David creating your website? The website for your business that you pour your heart and soul into? I think the answer is No. Before you decide on a web design firm here are some questions that you should ask during the interview process: What is … Continue reading Questions to ask your web design firm

How do you define your audience?

Depending on your business, the audience that you should be targeting might not be your actual customers. It could be the people who influence the purchasing behaviors of your customers. And your audience pool may not be as big as you think.  For small businesses, it is prudent to focus on the people that will provide you with the most value for your investment in … Continue reading How do you define your audience?

Would you use a service to match your needs with an agency?

There is a new company – Agency Geek – that is looking to match your needs for marketing services with just the right agency.  Consider it a matchmaking service for your company.  Forget creating and sending out RFPs, just enter your information and Agency Geek’s 100-point algorithm will match you with just the right agency. Whether you are looking for a good PR firm, a … Continue reading Would you use a service to match your needs with an agency?

Does Domino’s DXP give it a competitive advantage?

Have you see the commercials about the new car that Domino’s Pizza is rolling out?  Yes, I said a car.  By a pizza company. This is not a car you can buy, it is one that their delivery people will be using. They have dubbed it the DXP. What is so special about this car?  Well, as their website explains, there is a built in … Continue reading Does Domino’s DXP give it a competitive advantage?