Many teams come to me looking for help to fix their content operations. When I ask what that term means to them, I usually get a pause and then some variation of: “Well… everything’s a mess.” That’s...
Blog
My latest thoughts about all things content and content marketing.Content Operations: The Critical Role of Technology in Modern Marketing
Creating and managing high-quality content at scale requires more than just skilled writers and designers. Technology has become an indispensable part of content operations, enabling marketing teams...
Content Operations: 7 Strategies to Boost Team Collaboration
Struggling with inefficient content production? Break down silos and elevate your content game with these 7 strategies for effective content operations. Streamline processes, enhance team communication, and drive better results across your marketing, design, and editorial teams.
Content Operations: The Good, The Bad, and The Transformative
The role of content in driving business success is more critical now than ever. For medium to large businesses, the efficiency and effectiveness of content operations can significantly impact market...
Crafting Effective Content Marketing Goals
Setting your content marketing goals for 2024? In a world where marketing trends shift like sand, having a solid plan for the year is key to not just keeping up, but standing out. This guide isn't...
Why Companies Need a Fractional Chief Content Officer (CCO)
Explore the benefits of a Fractional Chief Content Officer for your business. Learn how a Fractional CCO offers strategic content expertise, flexibility, and cost-effective solutions for SMEs and startups.
Using Visual Recognition in Content Marketing: Lessons from a Matching Game
Recently, I have been playing this matching game on my phone. They dump random items in a pile, and you must match them. They're all different shapes, sizes, and categories. It got me thinking about...
Exceeding Expectations: The Path to Stellar Customer Feedback
In the world of business, feedback is gold. It is the compass that guides our decisions, the barometer that measures our success, and the mirror that reflects our performance. But let’s face it;...
Three Ways Content Marketing is Like Ice Cream
Discover the sweet similarities between ice cream and content marketing in this blog post. Learn how businesses can blend the right ingredients, make an appealing presentation, and leave a lasting taste with their content marketing strategy.
Local Community Facebook Groups: A Treasure Trove for Customer-Centric Content Marketing
Local community Facebook groups can be a goldmine for local businesses. By participating in these groups, businesses can gain valuable insights into their customers, build brand credibility, and create customized content.
Five Marketing Books I am Loving Right Now
There are so many great marketing books available right now. My bookshelf is getting full. Here are some of the marketing books I love right now
Content Inspiration – Polls
Looking for a new way to engage your audience? How about a poll? They can be fun or information and can provide great benefits to you.
Contact Me
Email: andi@hijinxmarketing.com
Phone: 317.627.7223











